Read the latest foodservice news from Red Gold, plus trends and insights important to your business.

Why You Should Serve the Ketchup With A Cause

Folds of Honor has supported more than 44,000 families of fallen heroes.

Cause marketing is one of the best tactics for your operation to build brand loyalty among customers and boost morale among employees. When it comes to the ketchup that you serve, there is no easier or better way to support one of America’s most cherished charities than Folds of Honor Ketchup by Red Gold®.

The Data Speaks Volumes

Numerous consumer surveys highlight the importance of cause marketing and its positive impact on brand loyalty. According to a national survey by Cone Communications, 89% of respondents said they were likely to switch brands to one that is associated with a good cause given similar price and quality. The survey found that 88% of consumers are more loyal to companies who support a cause. The research also notes that Millennials, an important demographic for foodservice operators, are the top demographic for supporting restaurants who embrace a cause.

Folds of Honor is a non-profit founded to provide educational scholarships to families who have suffered the loss or disablement of a first responder or member of the military. Thus, if you look at just military veterans in the U.S., there are more than 16.5 million vets who embrace Folds of Honor. There are 4.6 million Americans currently serving as a first responder. As the numbers add up, switching to Red Gold’s Folds of Honor Ketchup is the right choice.

Step Up to A Quality Condiment

Red Gold is the world’s largest family-owned tomato company. Their passion for serving the world’s freshest, best-tasting tomatoes was made apparent during COVID. When other ketchup providers abandoned operators of providing them ketchup packets, Red Gold employees worked 39 consecutive 7-day weeks to fill the void.

Red Gold’s Folds of Honor Ketchup can have your customers thanking you for your support.

Red Gold’s support of Folds of Honor is likewise legendary. Red Gold’s premium quality ketchup now is served by national chains and independent operators. With a portion of the profit from each case sold to foodservice operators, you earn the distinction with your customers of supporting the cause. Red Gold offers its Folds of Honor Ketchup in PC packets, 1 oz. Dunk Cups, 20 oz. squeeze bottles for tabletops, 114 oz jug and even its 13 oz. squeeze bottle of yellow mustard.  As a supporter, Red Gold can provide you with table tents and posters telling customers that you support the cause.

If you would like to sample Folds of Honor Ketchup for your operation, Red Gold is happy to provide a sample. Make the switch to Folds of Honor Ketchup and your customers will love the switch.